In this blog series, I have been sharing what role social media can—and should—play in your integrated marketing plan, as well as clueing you in on a few changes that have taken place since our first white paper on the subject. In the last blog posted, I wrote about the tremendous power of Twitter to “get the word out” about your company. We are tweeting successfully here at Komori—I hope you are tweeting too! This blog shares what you can gain from using Facebook to promote your business.
The first thing to wrap our minds around is that a business Facebook Page is different (much different) from a personal Facebook Page. It is more of an “interactive brochure” that can explore what you offer as a business and who you are as a company. A business Facebook Page is a great place to post information about your company, product news and any promotions you are running for your customers. It’s also the perfect place to feature video content, including product demonstrations, commercials or webinars. Many businesses are also using Facebook to give prospects and customers a true inside look at their company by highlighting employees, events and community involvement. It’s a way to let people get a peek at your culture, what you do from day to day and how you do it.