Sep 18

The Dynamic Growth of Social Media—Time to Pay Attention, Part 6: Getting your content noticed with Google+ and YouTube

Google+In this blog series, I’ve shared about the important role that social media marketing can play as part of your marketing efforts for your print business. We’ve covered the powerful ways that Twitter, Facebook, blogs and LinkedIn can enhance the visibility of your business and the reach of your marketing messages. In this final installment, I’d like to share how two additional social media platforms can do even more to help get your message heard—Google+ and YouTube.

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Aug 13

The Dynamic Growth of Social Media—Time to Pay Attention, Part 5: Getting connected through LinkedIn

LinkedIn_Logo 2015So far in this blog series, I’ve shared about the important roles that Twitter, Facebook and blogging can play as part of an integrated marketing plan for your print business. Another social media platform that  deserves attention—and one we probably all use, but maybe not to the max— is LinkedIn.

Although it started out essentially as a virtual Rolodex that became popular among all of us in business, LinkedIn has evolved over the past several years into a true networking powerhouse—for companies as well as for individuals.


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Jul 22

The Dynamic Growth of Social Media—Time to Pay Attention, Part 4: Enjoy the power of blogging

RSSIf you are a reader as I am, you probably regularly follow your favorite industry or general news blogs. Blogs have become a very prevalent way to share information and opinions in today’s internet-connected world.

My next question is, are you blogging on behalf of your print business? If you haven’t done so yet, let me share with you some reasons why you might want to give blogging some serious consideration as part of your social media marketing efforts.

We hear it all the time, but let me repeat it. The driver of every social media program is one thing—content. Having interesting and informative content to share is essential to building a following on social media and keeping that audience coming back for more. And there are few, if any, more cost-effective ways to develop great content to share than through a blog.


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Jun 30

The Dynamic Growth of Social Media—Time to Pay Attention, Part 3: What is going on with Facebook for business?

FacebookIn this blog series, I have been sharing what role social media can—and should—play in your  integrated marketing plan, as well as clueing you in on a few changes that have taken place since our first white paper on the subject. In the last blog posted, I wrote about the tremendous power of Twitter to “get the word out” about your company. We are tweeting successfully here at Komori—I hope you are tweeting too! This blog shares what you can gain from using Facebook to promote your business.

The first thing to wrap our minds around is that a business Facebook Page is different (much different) from a personal Facebook Page.  It is more of an “interactive brochure” that can explore what you offer as a business and who you are as a company. A business Facebook Page is a great place to post information about your company, product news and any promotions you are running for your customers. It’s also the perfect place to feature video content, including product demonstrations, commercials or webinars. Many businesses are also using Facebook to give prospects and customers a true inside look at their company by highlighting employees, events and community involvement. It’s a way to let people get a peek at your culture, what you do from day to day and how you do it.


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Jun 15

The Dynamic Growth of Social Media—Time to Pay Attention, Part 2: Twitter

TwitterIn my last blog, we shared about the breakneck pace of change taking place in social media and how integrating social media into the other marketing initiatives your print business is engaged in is no longer an option; it’s a necessity to get the results you expect.

With that in mind, let’s take a closer look at what has become one of the most popular ways for businesses (and people) to communicate their thoughts, reactions and comments to just about everything: Twitter.


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May 28

The Dynamic Growth of Social Media—Time to Pay Attention

The dynamic growth of social media—time to pay attentionThings are changing at a breakneck pace when it comes to social media. It seems a plethora of new platforms and new ways to use existing platforms are created every day. It was just one short year ago that we published a whitepaper on how to integrate social media into your marketing plan, and it is already out of date! So we now have a “new and updated” version that I invite you to pursue. If you are wondering if social media is very important to the growth of your business take a look at these statistics:


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Dec 03

The Shelf or the Web: Where Will Your Next Good Book Come From?

I am an avid reader—have been since childhood. I am also a technology geek, so when e-readers hit the market I was ecstatic. No more toting heavy tomes on long trips, no fear of running out of something to read, no more books cluttering the nooks and crannies in my house. I was sure my quality of life was going to improve. However, three e-readers, two tablets and four mobile devices later, I still find myself drawn to good old paper—and not just because I earn my living in the printing industry.

An interesting study that came out over the summer indicated that reading retention was significantly lower in those who used e-readers versus printed books. I started thinking about that. I am the type that when I read a book review in a magazine or newspaper, and it sounds like it’s one I might enjoy, I download it right away. Once I read a book on my e-reader, I immediately delete it and send it to the cloud. But more and more frequently, I’ve discovered as I come across a review for a book and I go to download it, I get that message “you previously downloaded this book.” While I appreciate the reminder so I’m not double paying, I tend to feel a bit confused … I’ve already read this book? So I’ll go to the cloud, download it, read a few pages and find I have absolutely no recall.
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Nov 19

The String Theory of Leadership

In creating your company’s value stream, planning, assessing and determining practical and useful benchmarks and goals for improvement is important, but the hardest part is making it all actually work. Your employees may believe “the more things change, the more they stay the same.” A new program or new incentive is posted on a bulletin board, generates some enthusiasm at first, and then months later, it’s all forgotten, lost amidst deadlines, overtime, client meetings, breakdowns, praise and complaints. By failing to follow through, all of your planning may come to represent just another source of wasted time and effort.

Conducting a redesign of your operation requires the active buy-in of all of your employees, and also a firm commitment at the management level. Your employees must participate in developing and sustaining the value stream, but they probably will only take this project as seriously as you do.
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Nov 05

Lean, Mean Value Stream

Toyota Motor Corp. has given manufacturers in all fields—and all over the world—a model of efficient, value stream production. While producing automobiles is quite a different thing than producing printed materials, much can be learned from Toyota’s philosophy. The Toyota system originally identified seven sources of waste: Read the rest of this entry »

Oct 22

Waste by Any Other Name

Lean Printing means operational efficiency with the goal of identifying and weeding out wasteful processes and resources that do not add value, but rather, reduce a print company’s profits. Operational efficiency also involves implementing new work processes and the latest technologies that improve quality, productivity and environmental sustainability.

Typically, “waste” in a printing company is related to paper and ink – the trim, the roll or skid that might have been spoiled in the warehouse, the printed sheets wasted as the press comes up to color, or wasted as the color or density shifts somewhere in the course of the press run. These are examples of wasted materials, but there may be other kinds of waste in your business that are harder to identify yet may be squandering more of your resources.
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