When an article from the Washington Post came scrolling through my Google Alerts about how reading comprehension has taken a serious hit on our scroll-to-the-next-page digital era, I must admit I was at first surprised by what I was reading. After all, we have so much information at our fingertips, you would think we would adapt to take it all in, but once I noticed I was jumping back and forth from an e-mail chain, I had to chuckle in agreement.
We just finished another Print show. And while our dogs are still barking, and crates are still being unpacked, I sit here with a great sense of satisfaction. Exhibitions and tradeshows are a double-edged sword for many exhibitiors—especially those of us who manufacture large offset equipment. The sheer cost of showing up can be daunting, and in these days of smaller budgets and a shrinking demand for our products, the ROI simply isn’t there. Kudos to team Komori for having the guts to actually bring an offset press to Print 13. Visitors to our booth showed a level of interest and excitement that I haven’t seen at a tradeshow in a long time—and that was invigorating for all of us.
Graph Expo 2012 is just around the corner. And with it comes the crazy, hectic tradeshow frenzy that every exhibitor lives through. The nightmares, the middle of the night “we should do this” brainstorms, coupled with “the no sleep at all” nights worrying about what you’ve forgotten. I’ve been managing tradeshows for more years than I will ever admit. And every year, I complain, rant, carry on and generally drive all my co-workers insane (and for that, I am truly sorry) … but underneath it all, I secretly love it. I love the chaos, the last minute-ness of it all, the excitement. I love the anticipation I always feel on opening day.
We can close the book on drupa 2012—all that’s left is the tearing down and the moving out. The pundits will debate the success, the highs and lows, over the course of the next several weeks and it will be interesting to read their varying perspectives. Yes, attendance was lower than last drupa, but what was apparent to me was the amount of time visitors were willing to invest in conversation—and with over 1800 exhibitors spread over 17 different halls, time was a valuable commodity.
drupa is in full swing, and if you watch the video below you can see for yourself what’s happening in the Komori stand in Hall 15. If you’ve never had the “drupa experience,” you don’t know what you’re missing. New technology is EVERYWHERE—and the Komori stand has loads of it! I can’t wait for the product release of our two new digital inkjet machines—the Impremia IS29 sheetfed and the Impremia IS20 web. It makes all of us “Komorians” proud to be part of such a forward thinking company. Add our newly announced partnership with Landa Nanographic and it’s a trifecta to be reckoned with. And for the naysayers who think offset is dead—watch our GL40 perfector print three 200 sheet jobs in just ten minutes—and receive bound copies of the first job before the end of the demonstration! Pretty amazing! But it’s not all work—check back tomorrow for the “fun” side of drupa!
drupa 2012 is rapidly approaching—are you attending? For me, this drupa already feels different. There have been a host of announcements from a wide range of exhibitors touting a number of interesting and exciting new products. It seems to me that drupa will be “springtime” in more ways than one—new products introduced, new alliances being forged and attendees all looking for ways to grow or in some cases re-invent their businesses.
I hope if you’re attending, you’ll stop by the Komori stand in hall 15 and see all of our new innovations. And, if you’d like to take a look at some of our new drupa technology, or schedule an appointment for a walk through of our exhibit, visit www.komoriatdrupa2012.com and check it out.
And don’t forget—it’s “spargle” season in Düsseldorf—that great white asparagus…and then of course, there are those two German words all drupa attendees need to know—“pils” or “alt.”