If you are a reader as I am, you probably regularly follow your favorite industry or general news blogs. Blogs have become a very prevalent way to share information and opinions in today’s internet-connected world.
My next question is, are you blogging on behalf of your print business? If you haven’t done so yet, let me share with you some reasons why you might want to give blogging some serious consideration as part of your social media marketing efforts.
We hear it all the time, but let me repeat it. The driver of every social media program is one thing—content. Having interesting and informative content to share is essential to building a following on social media and keeping that audience coming back for more. And there are few, if any, more cost-effective ways to develop great content to share than through a blog.