Oct
01

Graph Expo 2012 is Just Around the Corner

by Sue Baines

Graph Expo 2012 is just around the corner.  And with it comes the crazy, hectic tradeshow frenzy that every exhibitor lives through. The nightmares, the middle of the night “we should do this” brainstorms, coupled with “the no sleep at all” nights worrying about what you’ve forgotten. I’ve been managing tradeshows for more years than I will ever admit.  And every year, I complain, rant, carry on and generally drive all my co-workers insane (and for that, I am truly sorry) … but underneath it all, I secretly love it. I love the chaos, the last minute-ness of it all, the excitement. I love the anticipation I always feel on opening day. Read the rest of this entry »

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May
18

drupa 2012 — The “Thoughtful” drupa

by Sue Baines

SRO for the demonstration on Komori’s new inkjet presses, the Impremia IS28 and the Impremia IW20

We can close the book on drupa 2012—all that’s left is the tearing down and the moving out. The pundits will debate the success, the highs and lows, over the course of the next several weeks and it will be interesting to read their varying perspectives. Yes, attendance was lower than last drupa, but what was apparent to me was the amount of time visitors were willing to invest in conversation—and with over 1800 exhibitors spread over 17 different halls, time was a valuable commodity. Read the rest of this entry »

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May
07

Live from drupa 2012 – Catch the Excitement at the Komori Stand

by Sue Baines

drupa is in full swing, and if you watch the video below you can see for yourself what’s happening in the Komori stand in Hall 15. If you’ve never had the “drupa experience,” you don’t know what you’re missing. New technology is EVERYWHERE—and the Komori stand has loads of it! I can’t wait for the product release of our two new digital inkjet machines—the Impremia IS29 sheetfed and the Impremia IS20 web. It makes all of us “Komorians” proud to be part of such a forward thinking company. Add our newly announced partnership with Landa Nanographic and it’s a trifecta to be reckoned with. And for the naysayers who think offset is dead—watch our GL40 perfector print three 200 sheet jobs in just ten minutes—and receive bound copies of the first job before the end of the demonstration! Pretty amazing! But it’s not all work—check back tomorrow for the “fun” side of drupa!

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Mar
22

Counting Down the Days Until drupa 2012

by Sue Baines

drupa 2012 is rapidly approaching—are you attending? For me, this drupa already feels different. There have been a host of announcements from a wide range of exhibitors touting a number of interesting and exciting new products. It seems to me that drupa will be “springtime” in more ways than one—new products introduced, new alliances being forged and attendees all looking for ways to grow or in some cases re-invent their businesses.

I hope if you’re attending, you’ll stop by the Komori stand in hall 15 and see all of our new innovations. And, if you’d like to take a look at some of our new drupa technology, or schedule an appointment for a walk through of our exhibit, visit www.komoriatdrupa2012.com and check it out.

And don’t forget—it’s “spargle” season in Düsseldorf—that great white asparagus…and then of course, there are those two German words all drupa attendees need to know—“pils” or “alt.”

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Dec
05

Social Media Marketing for Printers: Prepare for Launch

by Sue Baines

Now that we’ve explored the five most active social media platforms available and how they can advance your business goals, it’s time to evaluate which platforms are right for your business. Then, the next step is to develop a strategy for building and growing your presence.

Where do you go from here?

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Nov
16

Social Media Marketing for Printers: Get Connected on LinkedIn

by Sue Baines

You’re most likely on LinkedIn. So are the executives from all 2011 Fortune 500 companies. To most users, LinkedIn might be considered something like an extremely large online Rolodex.

While a basic LinkedIn profile is an effective tool for keeping track of people, finding people that you are looking for, and being found by them, you can expand your networking options beyond a basic profile.

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Oct
12

Social Media Marketing for Printers: Sharing Your Business’ Story on YouTube

by Sue Baines

With more than 2 billion views per day, YouTube is more than just an online entertainment platform. Video has the potential to add highly engaging content to your business’ social media strategy.

Did you know that more than 50 percent of Fortune 100 companies have a YouTube Channel? These channels have received an average of 49,000 views and half of them have comments posted by viewers. This alone demonstrates the popularity and effectiveness of video content in a business setting. Read the rest of this entry »

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Oct
05

Social Media Marketing for Printers: Ready, Set, Blog!

by Sue Baines

The Internet has truly changed the way we receive and share information in our daily lives. In addition to your traditional media outlets, blogs have become a mainstream source of news, opinion, and information. But did you know that while there are millions of active blogs on the Internet, only one-third of Fortune 100 companies are blogging. That’s surprising when you consider that a recent study found that companies that blog generated 67 percent more monthly leads than companies that did not blog. It has been shown that companies that blog also receive 55 percent more visitors to their website. For these reasons and many more, blogging makes sense for business.

A blog gives your print business a unique voice and the opportunity to publish its own online publication. Here you can post about anything you think your readers would be interested in or that would help them with their business – share thought leadership, highlight company initiatives, provide tips for print buyers, comment on articles in the trade press and more. Read the rest of this entry »

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Aug
31

Social Media Marketing for Printers: Facebook

by Sue Baines

Most everyone is on Facebook these days. In fact, if Facebook was a country, it would be the third largest in the world. With such a large audience, Facebook is a powerful tool for your business.

A Facebook Page can be considered an extension of your website. One of the main business uses of Facebook is to promote and provide information about your company, products and services. You can share articles, videos, photos and more on your company Page to not only promote your business, but to stay “top of mind” with your customers, prospects and employees. Facebook can also act as a forum for customer relations and convey the “human” side of your company, ultimately building a community around your business.

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Aug
12

Social Media Marketing for Printers: Are You Ready to Tweet?

by Sue Baines

As a business person you might be thinking “Can I really benefit from social media? Are you sure this isn’t just a fad?” With over 750 million users on Facebook and 200 million on Twitter, it’s safe to say that social media is here to stay. For the next five weeks, we’re going to share ways you (yes, you) can get involved on the five different major social media platforms and drive your customers to ordering more print. So let’s get started with Twitter.

Think of Twitter as the social media equivalent of a Post-It note. On this platform you can send and receive messages, called “tweets”, of up to 140 characters. “Following” other Twitter users allows you to quickly receive their tweets and when others choose to follow you, they will automatically begin receiving your tweets in real time. Twitter allows you to have direct interaction with your audience and share knowledge, resources and services.

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