Oct 08

The End of the Age of Gutenberg?

Perhaps 200 years from now, historians will be calling the 21st Century the “End of the Age of Gutenberg.” The development of movable type in the 1400s slowly nudged knowledge and information past the gates of shadowy cloisters into the public, commercial realm. With (lots of) time and further innovation, Gutenberg’s vision of standardized and mechanized print reproduction eventually changed the world by expanding almost everyone’s horizon.

Dangerous stuff. With information in the hands of people like Tom Watson, Steve Jobs, and Bill Gates, we now see Gutenberg’s invention as being in the midst of a kind of creative destruction. Print has become only one means of finding out what we want and need to know. Even with the plethora of communication options available today, print can still claim a certain permanence and prestige that many new media lack, not to mention print’s cozy familiarity – the feel of the paper, the smell of the ink.

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Apr 23

It’s Time to Sidestep the Noise with Print

When an article from the Washington Post came scrolling through my Google Alerts about how reading comprehension has taken a serious hit on our scroll-to-the-next-page digital era, I must admit I was at first surprised by what I was reading. After all, we have so much information at our fingertips, you would think we would adapt to take it all in, but once I noticed I was jumping back and forth from an e-mail chain, I had to chuckle in agreement.

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Sep 19

A Job Well Done at PRINT 13

We just finished another Print show.  And while our dogs are still barking, and crates are still being unpacked, I sit here with a great sense of satisfaction.  Exhibitions and tradeshows are a double-edged sword for many exhibitiors—especially those of us who manufacture large offset equipment.  The sheer cost of showing up can be daunting, and in these days of smaller budgets and a shrinking demand for our products, the ROI simply isn’t there.  Kudos to team Komori for having the guts to actually bring an offset press to Print 13. Visitors to our booth showed a level of interest and excitement that I haven’t seen at a tradeshow in a long time—and that was invigorating for all of us.

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Oct 01

Graph Expo 2012 is Just Around the Corner

Graph Expo 2012 is just around the corner.  And with it comes the crazy, hectic tradeshow frenzy that every exhibitor lives through. The nightmares, the middle of the night “we should do this” brainstorms, coupled with “the no sleep at all” nights worrying about what you’ve forgotten. I’ve been managing tradeshows for more years than I will ever admit.  And every year, I complain, rant, carry on and generally drive all my co-workers insane (and for that, I am truly sorry) … but underneath it all, I secretly love it. I love the chaos, the last minute-ness of it all, the excitement. I love the anticipation I always feel on opening day. Read the rest of this entry »

May 18

drupa 2012 — The “Thoughtful” drupa

SRO for the demonstration on Komori’s new inkjet presses, the Impremia IS28 and the Impremia IW20

We can close the book on drupa 2012—all that’s left is the tearing down and the moving out. The pundits will debate the success, the highs and lows, over the course of the next several weeks and it will be interesting to read their varying perspectives. Yes, attendance was lower than last drupa, but what was apparent to me was the amount of time visitors were willing to invest in conversation—and with over 1800 exhibitors spread over 17 different halls, time was a valuable commodity. Read the rest of this entry »

May 07

Live from drupa 2012 – Catch the Excitement at the Komori Stand

drupa is in full swing, and if you watch the video below you can see for yourself what’s happening in the Komori stand in Hall 15. If you’ve never had the “drupa experience,” you don’t know what you’re missing. New technology is EVERYWHERE—and the Komori stand has loads of it! I can’t wait for the product release of our two new digital inkjet machines—the Impremia IS29 sheetfed and the Impremia IS20 web. It makes all of us “Komorians” proud to be part of such a forward thinking company. Add our newly announced partnership with Landa Nanographic and it’s a trifecta to be reckoned with. And for the naysayers who think offset is dead—watch our GL40 perfector print three 200 sheet jobs in just ten minutes—and receive bound copies of the first job before the end of the demonstration! Pretty amazing! But it’s not all work—check back tomorrow for the “fun” side of drupa!

Mar 22

Counting Down the Days Until drupa 2012

drupa 2012 is rapidly approaching—are you attending? For me, this drupa already feels different. There have been a host of announcements from a wide range of exhibitors touting a number of interesting and exciting new products. It seems to me that drupa will be “springtime” in more ways than one—new products introduced, new alliances being forged and attendees all looking for ways to grow or in some cases re-invent their businesses.

I hope if you’re attending, you’ll stop by the Komori stand in hall 15 and see all of our new innovations. And, if you’d like to take a look at some of our new drupa technology, or schedule an appointment for a walk through of our exhibit, visit www.komoriatdrupa2012.com and check it out.

And don’t forget—it’s “spargle” season in Düsseldorf—that great white asparagus…and then of course, there are those two German words all drupa attendees need to know—“pils” or “alt.”

Dec 05

Social Media Marketing for Printers: Prepare for Launch

Now that we’ve explored the five most active social media platforms available and how they can advance your business goals, it’s time to evaluate which platforms are right for your business. Then, the next step is to develop a strategy for building and growing your presence.

Where do you go from here?

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Nov 16

Social Media Marketing for Printers: Get Connected on LinkedIn

You’re most likely on LinkedIn. So are the executives from all 2011 Fortune 500 companies. To most users, LinkedIn might be considered something like an extremely large online Rolodex.

While a basic LinkedIn profile is an effective tool for keeping track of people, finding people that you are looking for, and being found by them, you can expand your networking options beyond a basic profile.

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Oct 12

Social Media Marketing for Printers: Sharing Your Business’ Story on YouTube

With more than 2 billion views per day, YouTube is more than just an online entertainment platform. Video has the potential to add highly engaging content to your business’ social media strategy.

Did you know that more than 50 percent of Fortune 100 companies have a YouTube Channel? These channels have received an average of 49,000 views and half of them have comments posted by viewers. This alone demonstrates the popularity and effectiveness of video content in a business setting. Read the rest of this entry »

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