We can close the book on drupa 2012—all that’s left is the tearing down and the moving out. The pundits will debate the success, the highs and lows, over the course of the next several weeks and it will be interesting to read their varying perspectives. Yes, attendance was lower than last drupa, but what was apparent to me was the amount of time visitors were willing to invest in conversation—and with over 1800 exhibitors spread over 17 different halls, time was a valuable commodity.
Print providers, just like industry suppliers, have one major thing in common—the need to listen to their customers and adapt to the changing communication landscape, and drupa was the perfect venue to share and learn. Everyone wants to label drupa—to name the key technology that stole the show—but I would classify this as the “thoughtful” drupa. Print providers, more than ever, are weighing their equipment buying decisions carefully, looking for efficiency, productivity and the best equipment mix to make their businesses thrive. For me, this drupa was full of energy and the numerous new technologies made me see for the first time in a long time, the exciting future for our industry. Print, although changing, is alive and well—I can’t wait to see what’s on the horizon.