Dec
05
Now that we’ve explored the five most active social media platforms available and how they can advance your business goals, it’s time to evaluate which platforms are right for your business. Then, the next step is to develop a strategy for building and growing your presence. Where do you go from here?
Nov
16
You’re most likely on LinkedIn. So are the executives from all 2011 Fortune 500 companies. To most users, LinkedIn might be considered something like an extremely large online Rolodex. While a basic LinkedIn profile is an effective tool for keeping track of people, finding people that you are looking for, and being found by them,… Continue reading »
Oct
12
With more than 2 billion views per day, YouTube is more than just an online entertainment platform. Video has the potential to add highly engaging content to your business’ social media strategy. Did you know that more than 50 percent of Fortune 100 companies have a YouTube Channel? These channels have received an average of… Continue reading »
Oct
05
The Internet has truly changed the way we receive and share information in our daily lives. In addition to your traditional media outlets, blogs have become a mainstream source of news, opinion, and information. But did you know that while there are millions of active blogs on the Internet, only one-third of Fortune 100 companies… Continue reading »
Aug
31
Most everyone is on Facebook these days. In fact, if Facebook was a country, it would be the third largest in the world. With such a large audience, Facebook is a powerful tool for your business. A Facebook Page can be considered an extension of your website. One of the main business uses of Facebook… Continue reading »
Aug
12
As a business person you might be thinking “Can I really benefit from social media? Are you sure this isn’t just a fad?” With over 750 million users on Facebook and 200 million on Twitter, it’s safe to say that social media is here to stay. For the next five weeks, we’re going to share… Continue reading »
Jul
26
It may sound contrary as a marketer for an offset printing press manufacturer to say this, but hey all you printers out there, you need to be using social media! I am not suggesting that we stop the presses—quite the opposite. Social media can actually drive print. Let’s face the facts, folks. Your customers are… Continue reading »
Mar
23
After just returning from the inaugural Vision3 Summit conference, I have come away with a few thoughts and ideas. First of all, I commend our industry organizations, PIA, NAPL and NPES, for finally coming together as one, to help lead our industry out of this economic downturn and toward a brighter future. It was a… Continue reading »
Feb
24
I was talking to a customer today—Jeff Hernandez from Classic Color in Broadview, IL, to be exact—and he directed me to some really creative videos on YouTube that were produced by Sappi Fine Paper and actually shot in Classic Color’s plant. You can check them out below. These video segments take a tongue-in-cheek approach to… Continue reading »
Feb
14
Komori just got finished participating in the Print America peer group meeting that was hosted by our customer Best Press in Dallas, TX. Best Press owns two Komori presses—a 10 color LS40 perfector and an LS640 with UV—and are one of the most successful printers in the highly competitive Dallas print market. The focus on… Continue reading »
