Did you know that more than 50 percent of Fortune 100 companies have a YouTube Channel? These channels have received an average of 49,000 views and half of them have comments posted by viewers. This alone demonstrates the popularity and effectiveness of video content in a business setting.
I wanted to offer some perspective to all those who are considering a new press. The entry dialogue is and has been “how fast will it make-ready?” After all, hasn’t the mantra always been to produce print “better, faster, cheaper?” All the focus has been on the machine and the software to improve your profit on these shorter runs and the lower print pricing in the market. I think this is well placed consideration, and as a press guy I would support all that kind of scrutiny, BUT – - -
We do study after study to “justify” or ROI a new press. It is our pleasure to do so; however, what continues to show its big ugly head is your plant efficiency or inefficiency. Here is what “becomes the truth.” So the question is “can you handle the truth?”
Komori participated in the IPMA (In-Plant Printing & Mailing Association) conference last week in Charleston, SC. This is a great group and an anomaly in the printing industry. They come from corporate in-plant shops, educational institutions, government offices and non-profits and cover sectors from manufacturing to insurance companies to churches and healthcare institutions. What they all have in common is their eagerness to learn and their willingness to share information.
What do these sentences have in common?
• If the job is under 20,000 impressions, it should never go on a web press.
• Always allow for at least 5000 waste copies on a web press.
• Web presses are complicated to run.
• Print quality is much lower on a web press as compared to sheetfed.
• The automobile will never replace the horse and buggy for transportation.
What do they have in common? They are all FALSE!
Komori participated in Consolidated Graphics (CGX) Emerge conference last week in Dallas, TX. What is so impressive about this event, other than the fact that it is flawlessly coordinated and first class all the way, is the staggering number of attendees. The nearly 1,000 participants were exposed to seminar content covering topics in print management, marketing, technology and design and got to hear impressive keynote addresses about brand management that got everyone’s creative juices flowing. The event also had its share of fun with a great print awards gala and an outing to the state of the art Dallas Cowboy’s stadium. CGX’s dedication to customer satisfaction is a key contributor to their ongoing success, and was evidenced throughout the event. Increasing customer loyalty is critical in any industry, and judging by the feedback from the CGX customers in attendance, they achieved this goal hands down. Leading by example—a lesson for our entire industry.
Call me biased, but I think Komori employees are some of the best people in the world. When the tsunami struck Japan and again with the devastating tornadoes ripped through the southeastern US, the first thought of many of our employees was “what can we do to help?” While many have already donated generously, we decided we wanted to put some of those great ideas to work on a company wide level.
As an example, our Technical Products Manager, Rodney French, designed the great logo on the t-shirt you see here, which we’re selling for $20 each—all proceeds will be donated to the Japanese Red Cross. About thirty seconds after the email went out, we had our first order—another great display of the generosity of spirit of our fantastic employees. Taking another example from our sales representatives in the field, we also produced the “Komori Kares” bracelet as shown below. We’re selling those for $5 each and all proceeds go to the American Red Cross to help those in the south who are sorely in need of relief.