As a business person you might be thinking “Can I really benefit from social media? Are you sure this isn’t just a fad?” With over 750 million users on Facebook and 200 million on Twitter, it’s safe to say that social media is here to stay. For the next five weeks, we’re going to share ways you (yes, you) can get involved on the five different major social media platforms and drive your customers to ordering more print. So let’s get started with Twitter.
Think of Twitter as the social media equivalent of a Post-It note. On this platform you can send and receive messages, called “tweets”, of up to 140 characters. “Following” other Twitter users allows you to quickly receive their tweets and when others choose to follow you, they will automatically begin receiving your tweets in real time. Twitter allows you to have direct interaction with your audience and share knowledge, resources and services.