Oct 12

Social Media Marketing for Printers: Sharing Your Business’ Story on YouTube

With more than 2 billion views per day, YouTube is more than just an online entertainment platform. Video has the potential to add highly engaging content to your business’ social media strategy.

Did you know that more than 50 percent of Fortune 100 companies have a YouTube Channel? These channels have received an average of 49,000 views and half of them have comments posted by viewers. This alone demonstrates the popularity and effectiveness of video content in a business setting. Read the rest of this entry »

Oct 05

Social Media Marketing for Printers: Ready, Set, Blog!

The Internet has truly changed the way we receive and share information in our daily lives. In addition to your traditional media outlets, blogs have become a mainstream source of news, opinion, and information. But did you know that while there are millions of active blogs on the Internet, only one-third of Fortune 100 companies are blogging. That’s surprising when you consider that a recent study found that companies that blog generated 67 percent more monthly leads than companies that did not blog. It has been shown that companies that blog also receive 55 percent more visitors to their website. For these reasons and many more, blogging makes sense for business.

A blog gives your print business a unique voice and the opportunity to publish its own online publication. Here you can post about anything you think your readers would be interested in or that would help them with their business – share thought leadership, highlight company initiatives, provide tips for print buyers, comment on articles in the trade press and more. Read the rest of this entry »

Aug 31

Social Media Marketing for Printers: Facebook

Most everyone is on Facebook these days. In fact, if Facebook was a country, it would be the third largest in the world. With such a large audience, Facebook is a powerful tool for your business.

A Facebook Page can be considered an extension of your website. One of the main business uses of Facebook is to promote and provide information about your company, products and services. You can share articles, videos, photos and more on your company Page to not only promote your business, but to stay “top of mind” with your customers, prospects and employees. Facebook can also act as a forum for customer relations and convey the “human” side of your company, ultimately building a community around your business.

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Aug 12

Social Media Marketing for Printers: Are You Ready to Tweet?

As a business person you might be thinking “Can I really benefit from social media? Are you sure this isn’t just a fad?” With over 750 million users on Facebook and 200 million on Twitter, it’s safe to say that social media is here to stay. For the next five weeks, we’re going to share ways you (yes, you) can get involved on the five different major social media platforms and drive your customers to ordering more print. So let’s get started with Twitter.

Think of Twitter as the social media equivalent of a Post-It note. On this platform you can send and receive messages, called “tweets”, of up to 140 characters. “Following” other Twitter users allows you to quickly receive their tweets and when others choose to follow you, they will automatically begin receiving your tweets in real time. Twitter allows you to have direct interaction with your audience and share knowledge, resources and services.

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Jul 26

Social Media Marketing for Printers: It’s Time to Get Started

It may sound contrary as a marketer for an offset printing press manufacturer to say this, but hey all you printers out there, you need to be using social media!  I am not suggesting that we stop the presses—quite the opposite.  Social media can actually drive print.  Let’s face the facts, folks.  Your customers are using social media all the time.

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Jul 12

Are You Ready For Automation? Real Automation?

I wanted to offer some perspective to all those who are considering a new press. The entry dialogue is and has been “how fast will it make-ready?” After all, hasn’t the mantra always been to produce print “better, faster, cheaper?” All the focus has been on the machine and the software to improve your profit on these shorter runs and the lower print pricing in the market. I think this is well placed consideration, and as a press guy I would support all that kind of scrutiny, BUT – - -

We do study after study to “justify” or ROI a new press. It is our pleasure to do so; however, what continues to show its big ugly head is your plant efficiency or inefficiency. Here is what “becomes the truth.” So the question is “can you handle the truth?”

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Jun 20

Connecting with In-Plant Printers at IPMA

Komori participated in the IPMA (In-Plant Printing & Mailing Association) conference last week in Charleston, SC.  This is a great group and an anomaly in the printing industry.  They come from corporate in-plant shops, educational institutions, government offices and non-profits and cover sectors from manufacturing to insurance companies to churches and healthcare institutions.  What they all have in common is their eagerness to learn and their willingness to share information.

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Jun 01

Web Presses in a Short Run World

What do these sentences have in common?

•     If the job is under 20,000 impressions, it should never go on a web press.
•     Always allow for at least 5000 waste copies on a web press.
•     Web presses are complicated to run.
•     Print quality is much lower on a web press as compared to sheetfed.
•     The automobile will never replace the horse and buggy for transportation.

What do they have in common?  They are all FALSE!

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May 23

Industry Leaders Come Together at Emerge

Komori participated in Consolidated Graphics (CGX) Emerge conference last week in Dallas, TX. What is so impressive about this event, other than the fact that it is flawlessly coordinated and first class all the way, is the staggering number of attendees. The nearly 1,000 participants were exposed to seminar content covering topics in print management, marketing, technology and design and got to hear impressive keynote addresses about brand management that got everyone’s creative juices flowing. The event also had its share of fun with a great print awards gala and an outing to the state of the art Dallas Cowboy’s stadium. CGX’s dedication to customer satisfaction is a key contributor to their ongoing success, and was evidenced throughout the event. Increasing customer loyalty is critical in any industry, and judging by the feedback from the CGX customers in attendance, they achieved this goal hands down. Leading by example—a lesson for our entire industry.

May 09

Coming Together as a Family to Help Those in Need

Call me biased, but I think Komori employees are some of the best people in the world.  When the tsunami struck Japan and again with the devastating tornadoes ripped through the southeastern US, the first thought of many of our employees was “what can we do to help?”  While many have already donated generously, we decided we wanted to put some of those great ideas to work on a company wide level.

As an example, our Technical Products Manager, Rodney French, designed the great logo on the t-shirt you see here, which we’re selling for $20 each—all proceeds will be donated to the Japanese Red Cross.  About thirty seconds after the email went out, we had our first order—another great display of the generosity of spirit of our fantastic employees.  Taking another example from our sales representatives in the field, we also produced the “Komori Kares” bracelet as shown below.  We’re selling those for $5 each and all proceeds go to the American Red Cross to help those in the south who are sorely in need of relief.

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