Dec 05

Social Media Marketing for Printers: Prepare for Launch

Now that we’ve explored the five most active social media platforms available and how they can advance your business goals, it’s time to evaluate which platforms are right for your business. Then, the next step is to develop a strategy for building and growing your presence.

Where do you go from here?

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Nov 16

Social Media Marketing for Printers: Get Connected on LinkedIn

You’re most likely on LinkedIn. So are the executives from all 2011 Fortune 500 companies. To most users, LinkedIn might be considered something like an extremely large online Rolodex.

While a basic LinkedIn profile is an effective tool for keeping track of people, finding people that you are looking for, and being found by them, you can expand your networking options beyond a basic profile.

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Oct 12

Social Media Marketing for Printers: Sharing Your Business’ Story on YouTube

With more than 2 billion views per day, YouTube is more than just an online entertainment platform. Video has the potential to add highly engaging content to your business’ social media strategy.

Did you know that more than 50 percent of Fortune 100 companies have a YouTube Channel? These channels have received an average of 49,000 views and half of them have comments posted by viewers. This alone demonstrates the popularity and effectiveness of video content in a business setting. Read the rest of this entry »

Oct 05

Social Media Marketing for Printers: Ready, Set, Blog!

The Internet has truly changed the way we receive and share information in our daily lives. In addition to your traditional media outlets, blogs have become a mainstream source of news, opinion, and information. But did you know that while there are millions of active blogs on the Internet, only one-third of Fortune 100 companies are blogging. That’s surprising when you consider that a recent study found that companies that blog generated 67 percent more monthly leads than companies that did not blog. It has been shown that companies that blog also receive 55 percent more visitors to their website. For these reasons and many more, blogging makes sense for business.

A blog gives your print business a unique voice and the opportunity to publish its own online publication. Here you can post about anything you think your readers would be interested in or that would help them with their business – share thought leadership, highlight company initiatives, provide tips for print buyers, comment on articles in the trade press and more. Read the rest of this entry »

Aug 31

Social Media Marketing for Printers: Facebook

Most everyone is on Facebook these days. In fact, if Facebook was a country, it would be the third largest in the world. With such a large audience, Facebook is a powerful tool for your business.

A Facebook Page can be considered an extension of your website. One of the main business uses of Facebook is to promote and provide information about your company, products and services. You can share articles, videos, photos and more on your company Page to not only promote your business, but to stay “top of mind” with your customers, prospects and employees. Facebook can also act as a forum for customer relations and convey the “human” side of your company, ultimately building a community around your business.

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Aug 12

Social Media Marketing for Printers: Are You Ready to Tweet?

As a business person you might be thinking “Can I really benefit from social media? Are you sure this isn’t just a fad?” With over 750 million users on Facebook and 200 million on Twitter, it’s safe to say that social media is here to stay. For the next five weeks, we’re going to share ways you (yes, you) can get involved on the five different major social media platforms and drive your customers to ordering more print. So let’s get started with Twitter.

Think of Twitter as the social media equivalent of a Post-It note. On this platform you can send and receive messages, called “tweets”, of up to 140 characters. “Following” other Twitter users allows you to quickly receive their tweets and when others choose to follow you, they will automatically begin receiving your tweets in real time. Twitter allows you to have direct interaction with your audience and share knowledge, resources and services.

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Jul 26

Social Media Marketing for Printers: It’s Time to Get Started

It may sound contrary as a marketer for an offset printing press manufacturer to say this, but hey all you printers out there, you need to be using social media!  I am not suggesting that we stop the presses—quite the opposite.  Social media can actually drive print.  Let’s face the facts, folks.  Your customers are using social media all the time.

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Jul 12

Are You Ready For Automation? Real Automation?

I wanted to offer some perspective to all those who are considering a new press. The entry dialogue is and has been “how fast will it make-ready?” After all, hasn’t the mantra always been to produce print “better, faster, cheaper?” All the focus has been on the machine and the software to improve your profit on these shorter runs and the lower print pricing in the market. I think this is well placed consideration, and as a press guy I would support all that kind of scrutiny, BUT – - -

We do study after study to “justify” or ROI a new press. It is our pleasure to do so; however, what continues to show its big ugly head is your plant efficiency or inefficiency. Here is what “becomes the truth.” So the question is “can you handle the truth?”

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Jun 20

Connecting with In-Plant Printers at IPMA

Komori participated in the IPMA (In-Plant Printing & Mailing Association) conference last week in Charleston, SC.  This is a great group and an anomaly in the printing industry.  They come from corporate in-plant shops, educational institutions, government offices and non-profits and cover sectors from manufacturing to insurance companies to churches and healthcare institutions.  What they all have in common is their eagerness to learn and their willingness to share information.

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Jun 01

Web Presses in a Short Run World

What do these sentences have in common?

•     If the job is under 20,000 impressions, it should never go on a web press.
•     Always allow for at least 5000 waste copies on a web press.
•     Web presses are complicated to run.
•     Print quality is much lower on a web press as compared to sheetfed.
•     The automobile will never replace the horse and buggy for transportation.

What do they have in common?  They are all FALSE!

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