Tag Archive: Komori America

Dec 05

Social Media Marketing for Printers: Prepare for Launch

Now that we’ve explored the five most active social media platforms available and how they can advance your business goals, it’s time to evaluate which platforms are right for your business. Then, the next step is to develop a strategy for building and growing your presence. Where do you go from here?

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Nov 16

Social Media Marketing for Printers: Get Connected on LinkedIn

LinkedIn_logo

You’re most likely on LinkedIn. So are the executives from all 2011 Fortune 500 companies. To most users, LinkedIn might be considered something like an extremely large online Rolodex. While a basic LinkedIn profile is an effective tool for keeping track of people, finding people that you are looking for, and being found by them, …

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Oct 12

Social Media Marketing for Printers: Sharing Your Business’ Story on YouTube

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With more than 2 billion views per day, YouTube is more than just an online entertainment platform. Video has the potential to add highly engaging content to your business’ social media strategy. Did you know that more than 50 percent of Fortune 100 companies have a YouTube Channel? These channels have received an average of …

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Oct 05

Social Media Marketing for Printers: Ready, Set, Blog!

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The Internet has truly changed the way we receive and share information in our daily lives. In addition to your traditional media outlets, blogs have become a mainstream source of news, opinion, and information. But did you know that while there are millions of active blogs on the Internet, only one-third of Fortune 100 companies …

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Aug 31

Social Media Marketing for Printers: Facebook

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Most everyone is on Facebook these days. In fact, if Facebook was a country, it would be the third largest in the world. With such a large audience, Facebook is a powerful tool for your business. A Facebook Page can be considered an extension of your website. One of the main business uses of Facebook …

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Aug 12

Social Media Marketing for Printers: Are You Ready to Tweet?

Twitter

As a business person you might be thinking “Can I really benefit from social media? Are you sure this isn’t just a fad?” With over 750 million users on Facebook and 200 million on Twitter, it’s safe to say that social media is here to stay. For the next five weeks, we’re going to share …

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Jul 26

Social Media Marketing for Printers: It’s Time to Get Started

It may sound contrary as a marketer for an offset printing press manufacturer to say this, but hey all you printers out there, you need to be using social media!  I am not suggesting that we stop the presses—quite the opposite.  Social media can actually drive print.  Let’s face the facts, folks.  Your customers are …

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Jul 12

Are You Ready For Automation? Real Automation?

I wanted to offer some perspective to all those who are considering a new press. The entry dialogue is and has been “how fast will it make-ready?” After all, hasn’t the mantra always been to produce print “better, faster, cheaper?” All the focus has been on the machine and the software to improve your profit …

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Jun 01

Web Presses in a Short Run World

What do these sentences have in common? •     If the job is under 20,000 impressions, it should never go on a web press. •     Always allow for at least 5000 waste copies on a web press. •     Web presses are complicated to run. •     Print quality is much lower on a web press as compared …

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May 23

Industry Leaders Come Together at Emerge

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Komori participated in Consolidated Graphics (CGX) Emerge conference last week in Dallas, TX. What is so impressive about this event, other than the fact that it is flawlessly coordinated and first class all the way, is the staggering number of attendees. The nearly 1,000 participants were exposed to seminar content covering topics in print management, …

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